Why the name 60 Minute Finance?  After having worked with hundreds of people in small groups or individually, I saw many instances where people were so overwhelmed by their financial situation, that they didn’t know where to begin.  And these were not just “negative” situations, but also ones where they simply didn’t understand where they were spending money or didn’t know how or where to invest for retirement, college or other life goals.  In my own life, financial management used to take far too much time and emotional capital.  I’ve learned that by focusing on what’s important and devising a well-structured plan to achieve those objectives, it is possible to have control over your financial life by spending about 60 minutes a month on personal financial management.

To help others achieve this objective, too, 60 Minute Finance was started in 2015 as a means to assist others in meeting their personal finance goals.  Our mission statement makes this clear:

60 Minute Finance is dedicated to educating and empowering individuals and couples to make well-reasoned decisions regarding their personal finances, affording them increased opportunities for meeting their personal and wealth-building goals.

With that goal in mind, we will offer educational opportunities through the website, in small group settings, as well as one-on-one coaching in person or via the web.  We sell no products, investments, or insurance…..our only aim is to educate motivated people to improve their financial condition and meet their goals while maintaining their personal values.

About John Madison

CPA, MSPFP, MPAS, CRPC, AWMA, Author, Speaker

John Madison is a Certified Public Accountant (CPA) with 30+ years of experience working with clients to help them meet their financial goals.  His counseling and teaching ministries (via Dayspring Financial Ministry) are based on Biblical principles for the financial stewardship of God’s resources entrusted to us.

He doesn’t sell insurance or investment products, nor does he manage investments for his clients.  He receives no commissions from any product or service that he may recommend.  Instead, his ministry is singularly focused on teaching and presenting options for his client’s individual situation and goals.

He has been featured or quoted in numerous publications and websites, including Forbes, The Washington Post, U.S. News and World Report, Investopedia, the Chicago Tribune, the New York Post, Bankrate.com, CNBC, GoBankingRates.com, Nasdaq.com, and Yahoo Finance, to name a few.  In 2020, John’s book, The Steward Plan, was published by HarperCollins Christian Publishing.

In addition to providing financial counseling and blogging, John1 is also the owner and president of Riverpine Services, Inc.  Riverpine Services provides freelance accounting services to a select number of small businesses throughout the region.

During 2016, John moved to a part-time role with Riverpine to focus his attention and energy on his personal financial education ministry.

In addition to his BS in accounting, John has also earned a Master’s Degree in Personal Financial Planning (MSPFP).   He has also earned the Master Planner Advanced Studies (MPAS) designation and holds the CRPC (Chartered Retirement Planning Counselor) and AWMA (Accredited Wealth Management Advisor) designations to better serve his financial coaching clients.

Background Information

John Madison

Born and raised in Virginia, John Madison passed the CPA exam before graduating from Virginia Commonwealth University and beginning his career at a “Big-8” accounting firm in 1987. After two years in public accounting, he accepted employment with a client and rose through the ranks. 

Desiring to work in a more diversified environment, John started his own freelance accounting company in 2000 and added financial coaching services in 2012. 

John is a resident of Hanover County, Virginia, where he was born and raised.  He is active in his church, enjoys finishing a good run or workout at the gym, and leads personal finance classes for the community.  Further, he serves on the Board of Directors for multiple charities in the Richmond, Virginia, area.


The recommendations provided on 60 Minute Finance are educational in nature and not intended to be specific recommendations for any particular individual.  Our goal is to educate and inform our readers and clients of available options, with the ultimate decision being theirs.  Please consult the appropriate tax, investment, insurance or financial planning expert before making any final decisions.